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Haribo Sweets

Haribo are one of the largest confectionery manufacturers in the world in our opinion! They are responsible for manufacturing some of the most popular sweets that are consumed daily all over the world. A very popular seller here at Zap Sweets is Haribo Giant Strawbs, both in a 3kg bulk bag and a tub which contains a smaller (yet equally delicious!) amount of small gummy sweets with a refreshing and unique strawberry flavour.  

Haribo was originally founded many years ago now in 1920. It was created by a man named Hans Riegel. When we first heard of Haribo, we often wondered about how the name came about. Well it turns out that it is an acronym! Haribo has its headquarters in Bonn, which is in north Germany. So what is the acronym we hear you scream - Hans Riegel - Bonn - how very clever! 

Due to the popularity of Haribo over the years, they now have 5 large factories in Germany as well as another 13 throughout the remaining countries in Europe. Once the staff are finished creating the wonderful Haribo sweets, they rely on salesman to go out and sell their yummy candies to various retailers and wholesalers. There are sales offices in almost every country in Europe as well as in the United States and Australia! This means that all over the world, people are selling, eating and enjoying Haribo sweeties. 

Apart from making gorgeous sweets and liquorice, Haribo also make some brilliant marketing campaigns which you have no doubt seen popping up on your TV screens over the past years. Our favourite at Zap Sweets HQ is definitely the girl interviewing her father about who stole and consumed the remaining sweets left! Slogans are also a vital part and we're sure that you may recognise this one - "Kids and grown-ups love it so – the happy world of Haribo" - it's a clear winner. 

Haribo's key brands in the UK are Starmix, Tangfastics, Kiddies Supermix and Maoam. Starmix is the largest brand and contains an assortment of all the best Haribo sweets in our opinion! HARIBO employs over 6000 staff worldwide, 550 of them in the UK.

Haribo Sweets Facts

Did you know that if Haribo laid out all of the gummy Goldbears that they produce in a year in one big straight line, they would go all the way around the earth 4 times. That is just over 160,000 kilometres! This is the almost the same as liquorice, although Haribo produce an extra 8,000 kilometres per year. This is mainly due to the popularity of liquorice in certain countries. 

A recent survey carried out by the PR guys at Haribo showed that they have a 90% awareness in the UK alone. That means that only 10% of the population doesn't know what Haribo is (they are missing out aren't they!?). 

Haribo Sweets Products & Pictures

haribo sweetsharibo gummy candy

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Zap Sweets Limited